Mellby Gård acquires Oscar Jacobson

 In press release

Mellby Gård has acquired Oscar Jacobson AB from Valedo Partners Fund 1 AB. Oscar Jacobson is a leading affordable luxury menswear brand with distribution via fully owned branded stores, independent wholesalers and an upgraded online store in the Nordics and in Northern Europe.

Oscar Jacobson, with a history dating back to 1903, today constitutes a leading affordable luxury menswear brand shaped by craftsmanship, tradition and innovative thinking. The long heritage of focusing on quality, collection mix and attractive fashion has created the well renowned Oscar Jacobson brand that today targets customers spanning over three generations. With offices in Borås and Stockholm and approximately 80 employees the company distributes products to the Nordic and Northern European markets.

Mellby Gård has a long term investment philosophy and values the efforts of the current management to execute the existing business plan. In connection with the acquisition
Thomas Gustafsson and Sven Knutsson from Mellby Gård will become new members of the Board of Directors in Oscar Jacobson.

– Oscar Jacobson is a fine and well-run company with a 115 years old brand and products of very high quality. Together with the company’s experienced management Mellby Gård intends to both continue the focus on expansion in the core markets and also support the management in their international- and online growth ambitions, says incoming Chairman of the Board Thomas Gustafsson

– Mellby Gård, with its long experience from the retail fashion industry and its broad industrial know-how, will offer Oscar Jacobson the ownership support that is required for the company’s expansion plans in the coming years. We look forward to writing the next chapter in the long and prosperous history of Oscar Jacobson, says David Thunmarker, CEO of Oscar Jacobson.

For additional information or comments, please contact;

Thomas Gustafsson, Deputy CEO Mellby Gård AB
0734-19 61 24

Sven Knutsson, CEO Mellby Gård Innovation och Tillväxt AB
0730-79 90 08

About Oscar Jacobson
Oscar Jacobson was founded in 1903 and has ever since been focusing on affordable luxury menswear with high quality in design, fabrics and fit with “a modern and timeless elegance”. During recent years Oscar Jacobson has rejuvenated and broadened its collections in order to reach a wider customer target group that spans three generations. With core markets in the Nordics Oscar Jacobson has made promising initial progress in expanding into international markets, such as Germany and the U.K. In 2017 Oscar Jacobson had a turnover of SEK 282m and distribution via approximately 250 independent wholesalers, 10 own branded stores, 3 outlet stores and a recently upgraded and improved online store. For additional information, see

About Mellby Gård
Mellby Gård is private Swedish conglomerate with a long-term investment focus and an entrepreneurial spirit. The investments are made in businesses with a clear growth potential, both in Sweden and internationally, in a wide range of industries: from manufacturing and retail to education and services companies.
For additional information, see

Susanne Canerstam
VD assistent för Mellby Gård.

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