Oscar Jacobson

During the final days of the 2017/2018 financial year, Mellby Gård completed the acquisition of ready-to-wear company Oscar Jacobson. This venerable brand has recently been broadened to include younger target groups and the company is now ready for geographical expansion.

Oscar Jacobson was founded in 1903 and is a leading brand in men’s fashion in the Nordic region and Northern Europe. A high level of quality in design, fabrics and fit is combined with timeless elegance and attractive styles for fashion-conscious men of all ages. In this way, Oscar Jacobson attracts quality-conscious consumers across three generations.

In 2017, the company generated sales of SEK 282 million, with a respectable level of profitability among successful fashion companies. With the Nordic region as its principal market, the company sells its products via more than 250 independent retailers, ten proprietary shops, three factory outlets and its own recently-launched online shop. The MD of Oscar Jacobson is David Thunmarker who was previously MD of fashion company Tiger.

“Oscar Jacobson has begun an international expansion in Germany and the UK and we are seeing good initial results in shops and department stores. This is a new chapter in the company’s long and successful history,” says David Thunmarker.

As an owner, Mellby Gård will support the company’s experienced management team in implementing this business plan. Oscar Jacobson also complements Mellby Gård’s other engagements in the fashion industry.

“We believe Oscar Jacobson will be a strong business on its own merits. The company also brings knowledge synergies since Mellby Gård owns companies operating in other parts of the fashion industry value chain. The industry is changing and there are both challenges and opportunities for us to address. Owning five companies in this vertical increases our insight and brings new perspectives on how we can benefit best from the realignment of the industry,” says Mellby Gård’s Deputy MD Thomas Gustafsson, who has stepped in as the company’s Chairman following the acquisition.


– Namn Efternamn, MD


Start typing and press Enter to search